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Improving Processes and Fostering Collaboration

Continually refine design process for a better standardization, collaborated with PM for design scope identification, review design feasibility with engineer and facilitate design quality assurance with QA. 

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Continually raise design quality bar through building UI/UX pattern library with design peers, proactively review UI/UX consistency to maintain design within product ecosystem.

Upholding Design Quality
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Design is a collaborative effort.

I bridge the gap between business strategy and product development by leading in-depth design explorations with cross-functional teams to ensure our designs align with business goals and deliver exceptional user experiences.

To enhance UI/UX accessibility in different themes, partnered with PM and QA to proactively review and enhance design solutions for an inclusive solution for users with all abilities.

Enhance Product Accessibility 
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Continually raise design quality bar through building UI/UX pattern library with design peers, proactively review UI/UX accessibility and themes.

UI/UX Accessibility 
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User Journey Map

Customer journey mapping exercise conducted for visualizing an end-to-end experience for TV Guide with XFN partners.

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An example of a long term eco-system conversation with XFN, resulting in  gaining alignment with the platform teams for our product integration.

Purpose, Positioning, Placement
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Design Verification, Iteration and planning

Research, usability testings and result analysis provide invaluable insights into user behavior, allowing me to identify pain points, measure effectiveness, and iterate on designs for optimal results.

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Together with XFN, I diagnose problems and identify opportunities by digging into insights and building upon others' knowledge.

Diagnosis, Insight, Action
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Design is an iterative process.

Design's essential to be open to feedback and willing to make adjustments. I encourage a culture of experimentation and learning, where we can test different approaches and measure their impact.

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